Client: Domaine de Boisbuchet
Location: Lessac, France
Date: November 2016 – July 2017
Image © CIRECA – Domaine de Boisbuchet
We conceived this project to establish a cultural partnership between mudac (Lausanne) and Domaine de Boisbuchet. Thought as an experimental platform to enrich the olfactive experience of the Swiss museum’s upcoming exhibition about niche perfumery – due in spring 2019 – the workshop took place at Boisbuchet in July 2017 and was led by British studio Glithero. As initiators and project managers we took care for all the aspects related to planning, internal communication and copywriting. Moreover we developed the overall communication strategy – which included a social media contest and the production of a dedicated press release.